Building a career in the music industry is a challenging job. The task even gets harder if you’d have to do things all by yourself from producing, marketing, to selling. However, making your way to the music industry limelight with no manager or agent to bug you is one of the perks of independent music. If you’ll make it successfully in the market you and your team will own all the income without having to deal with the drama of having a middleman.
Starting is one thing and growing it is another. By taking little but sure steps at a time, you’re on your way to your dream career.Most musicians are lost in the concept of producing and marketing their masterpiece. They sometimes think that all they need is good music to make it. Although this is true for some, if you’re determined enough to get your name out there and let your music be heard, then it’s about time to change your thinking.
Here are the few good things to get you start with:
- First and foremost, you need to master your craft – it’s not enough that you get along with the music but you must own it entirely. Continually strive to improve your skill. Live your music. By doing this, your music will speak to its audience and be an experience in itself.
- Create a label for your music. Way back before the digital era, musicians used to ride with the big record labels just to get their music into the circus that is the music industry. This means though that you have to get noticed – which is actually the most difficult part during that time. Today, thanks to the digital generation you could now give your music a good exposure. Put out your music under your label.
- Let your music be heard. Maximize the power of social networking sites (for musicians and diverse community) by creating accounts and uploading your mp3 tracks. This is a good way to build up the image of your work and enforcing brand awareness for your label. It’s your choice if you want to upload the full song or just a part of it. Just beware of some people who try and steal someone’s work and credit it as their own. Learn about audio watermarking to identify your copyright of ownership.
- Widen the scope of your skills and knowledge. Do not confine yourself to the production of music alone. If you want to create a career you also need to learn the business side of the industry. Read books about marketing, particularly marketing in the entertainment industry. Also, learn about the royalty fees and copyright laws to protect your interests.
- Be specific as to who your target market is because this will identify your genre. Or if you’ve decided first about your genre, take time to study about your potential market. There are music genres that appeal to people of different ages or generations. Maybe there’s something that you could do to your style of music to make it more appealing to a wider market.
- Be active with your promotion. Building a career in music needs a lot of effort and investment from the creation of music to its delivery in the market. Maintain your site or your account and make sure that you update it regularly. Once you build a good fanbase (who are music enthusiasts as you are) maintain their interests and keep giving them music they want to hear. Build connection not only with musicians but with other professionals as well like event organizers, filmmakers, concert producers, and the like. In one way or another, these kinds of people can give your music a chance to showcase its potential.